An identity for a property development based in Romford, Essex

A development of apartments the brief was to create an identity that reflected on the location and Romford itself. Being a stone’s throw from the River Rom I wanted to encapsulate that within the branding, named The Brooklands for both where it sits and surrounding road names. The tree mark came from the original name of the river which was in fact The Beam, which in turn came from the Germanic Braum, meaning tree.

Creating a simple animation of the life cycle of said tree was meant to reflect how much Romford has changed and is changing, with many areas being regenerated and seeing considerable development. I wanted to establish The Brooklands as a foundation of that.